As part of my role as Social Media Assistant & Administrator at Cole Clark Guitars, I was tasked with launching the official TikTok account and producing multimedia content.

For this, I have completed series such as answering frequently asked questions, launching new models, and responding to ‘questions’ (i.e. hate comments).

As a brand, Cole Clark is innovative and disruptive. We produce the most sustainable guitars in the world, but at the same time have had to launch a new model manufactured in China to keep our doors open. We’re not ashamed of it, and believe that transparency is the only way forward.